FrieslandCampina WAMCO Nigeria, the maker of the popular Peak Milk brand, has issued an apology to the Christian Association of Nigeria (CAN) for an ill-conceived social media advertisement that sparked outrage during the Good Friday holiday. The advertisement, which featured a metaphorical reference to the crucifixion of Jesus Christ, was deemed insensitive and disrespectful by many social media users.
READ MORE: CAN Condemns Peak Milk’s Offensive Easter Advert, Threatens Legal Action and Boycott
In a letter addressed to the President of CAN, Archbishop Daniel Okoh, Ore Famurewa, the Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), expressed sincere remorse for the company’s actions. Famurewa acknowledged the sensitivity of the post, stating that it was never intended to trivialize the significance of the season or exploit the unmatched sacrifice of Jesus Christ.
The company has also withdrawn controversial advertisements from its social media platforms. FrieslandCampina WAMCO Nigeria Plc’s prompt and unequivocal response to the issue demonstrates its commitment to upholding the values of respect and sensitivity towards all religions and cultures.
