Paying a personal price to realize a personal dream.
In an interview with the hosts of Your View on TVC, the filmmaker shed light on the financial commitments required to bring the Yoruba epic to life.
He revealed that the Netflix project, which boasted the largest crew in Nigeria, was undertaken without taking any bank loans. In his own words, “I didn’t want to approach the bank because I wasn’t sure when I’d sell it, and the interest would keep accumulating if I took a bank loan. So, I decided to sell some of my properties.”
However, he didn’t divulge the exact amount invested in “Jagun Jagun” or the current streaming revenue. Nonetheless, Adebayo hinted at the profitability of his property sale, stating, “I think I can repurchase three times what I sold.”
Adebayo also shared that he had the concept for “Jagun Jagun” long before “King of Thieves,” describing the latter as a trial run for the former. He saw the 2022 Yoruba epic as an opportunity to gauge the audience’s reception of such cultural narratives from him.
“Jagun Jagun” garnered an impressive 2.1 million views within three days of its Netflix debut, leaving viewers eagerly anticipating Femi Adebayo’s next ambitious project.
You can watch the trailer here: