The Christian Association of Nigeria (CAN) has slammed FrieslandCampina WAMCO Nigeria PLC, the makers of Peak Milk, over their recent Easter advert that has caused an uproar among Christians in the country.
The controversial ad featured the crucifixion of Jesus Christ as a metaphor to promote the product on Good Friday, a move that CAN have described as “totally unacceptable” and “insensitive.” The General Secretary of CAN, Barrister Joseph Daramola, has warned the company to retract the ad, tender an apology to Christians, or face legal action and boycott of their products by Christians.
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FrieslandCampina WAMCO Nigeria PLC’s action has been deemed disrespectful to the Christian faith and an affront to millions of Christians in Nigeria and beyond. CAN is considering imposing sanctions against the company, including a boycott of its products by its members and other well-meaning Nigerians who share its concerns.
The Christian body has urged all companies and organizations to be mindful of the religious and cultural sensitivities of their customers when promoting their products, warning that any attempt to trivialize or disrespect their faith will not be tolerated.
[…] READ MORE: CAN Condemns Peak Milk’s Offensive Easter Advert, Threatens Legal Action and Boycott […]